Based on What the Research Indicates About Effective Persuasion, Which

Multiple Choice

Based on what the research indicates about effective persuasion, which of the following messages should be most effective in getting college students who smoke to change their behavior?

A) "Only people who don't care if they stink smoke cigarettes."
B) "Kissing someone who smokes is like licking a garbage can."
C) "The Student Health Center on campus has counselors who can help you develop a plan to stop smoking."
D) "Lung cancer is the third leading type of cancer found among college students. Smoking is the leading cause of lung cancer."