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A Negative Side of the ________ Is That the Company

Question 60

Multiple Choice

A negative side of the ________ is that the company becomes too reactive.Rather than carry out its own customer relationship strategy,it bases its own moves on competitors' moves.


A) competitor-centered company
B) customer-centered company
C) market-centered company
D) dual marketing strategy
E) image-centered company

Correct Answer:

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