Wal-Mart,AirAsia,and Acer Serve Customers Who Want Reliable,good-Quality Products or Services,but

Multiple Choice

Wal-Mart,AirAsia,and Acer serve customers who want reliable,good-quality products or services,but who want them cheaply and easily.These companies are all known for pursuing a value discipline known as ________.

A) operational excellence
B) customer intimacy
C) middle-of-the-road
D) product leadership
E) marketing insight