Apple and Microsoft Are Open to New Ideas,relentlessly Pursue New

Multiple Choice

Apple and Microsoft are open to new ideas,relentlessly pursue new solutions,and work to get new products to market quickly.They serve customers who want state-of-the-art products and services,regardless of the costs in terms of price or inconvenience.These companies are offering what value discipline?

A) operational excellence
B) customer intimacy
C) product leadership
D) promotional innovation
E) differentiation