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When a Large Multinational Company Adapts Its Consumer Website to Different

Question 32

Multiple Choice

When a large multinational company adapts its consumer website to different cultures around the world, it may create all of the following except:


A) direct and overt sentences, for low-context countries.
B) emphasis on family and relationships, for collectivist countries.
C) features promoting the products themselves, for individualist countries.
D) pictures of people interacting, for high power-distance countries.
E) explicit navigational cues, for low-context countries.

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