ABL Is One of the Largest Consumer Goods Companies in the Country

Multiple Choice

ABL is one of the largest consumer goods companies in the country and it recently held its annual conference where members of all regional divisions were invited. Since the company is vast and rarely finds all its employees together in such a manner, it used this opportunity to present to them certain new ideas they had regarding various aspects of their functioning. Large meetings with each regional team were held to provide them with information about the proposed changes and to obtain their anonymous votes through computers. This helped the company speed up the decision-making process and consolidate the results immediately. Which of the following group decision techniques did ABL use here?

A) reference groups approach
B) brainstorming
C) nominal groups approach
D) heuristics and algorithm approach
E) electronic meeting approach