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The "Lipstick Effect" Refers to

Question 54

Multiple Choice

The "lipstick effect" refers to


A) the application of more lipstick at different times during the ovulatory cycle.
B) how cosmetic marketing often heightens insecurity about one's appearance.
C) the tendency for women to spend more money on cosmetics during bad economic times.
D) men who pay more attention to superficial beauty.

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