In an Effort to Convince More Women to Get Mammograms

Multiple Choice

In an effort to convince more women to get mammograms, public service ads downplay fear of breast cancer and the discomfort of this cancer detection procedure. Instead such ads point to the benefits of early detection and consequent cure rate. According to the authors of your text, an ad could be designed this way because

A) overly frightened women might engage in denial about the odds that they would contract breast cancer.
B) messages that evoke fear seldom if ever are successful at influencing behavior.
C) people are more likely to watch positive than negative advertising.
D) when it comes to health, people are more motivated to be accurate than to feel good.