Keeping in Mind the Authors' Discussion of the Misplaced Approach

Multiple Choice

Keeping in mind the authors' discussion of the misplaced approach to AIDS prevention, which of the ad campaigns below is least likely to work?

A) ads that use celebrity athletes to endorse athletic shoes
B) ads that show a fried egg and say, "This is your brain on drugs"
C) political ads that use humor
D) pain reliever ads that use charts and graphs