Multiple Choice
In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C) an ad that suggests condom X prevents AIDS
D) an ad that suggests condom Y does not prevent AIDS
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Myra needs to ask her husband to
Q12: Identify a true statement about resisting persuasion.<br>A)
Q13: When would it be best to present
Q14: Which one of the following is NOT
Q15: Explain attitude inoculation and how it affects
Q17: People tend to have different social and
Q18: In the context of need for cognition,
Q19: An economist predicts an economic breakdown in
Q20: If people remember the message better than
Q21: You have been hired to develop an