To Generate New Ideas for Marketing Their New Product, a Company

Multiple Choice

To generate new ideas for marketing their new product, a company invited all the marketing managers from different regions for their respective input. The facilitator went through a five-step process to project ideas, and the participants then ranked the ideas to choose the best. What is the technique applied here?

A) Nominal group
B) Reflective thinking
C) Delphi
D) Individual evaluation