Discuss the Ethical or Moral Implications of Dedicating Geographical Research

Essay

Discuss the ethical or moral implications of dedicating geographical research to the diffusion of a large corporation such as McDonald's. If you could design such a research project, explain whether and how you might focus more on consumer behaviors, environmental impacts (including the global market for meat), health issues involved in eating fast food (and the U.S. obesity epidemic), or other ethical issues. How important should these issues be to geographers, and why?