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Seeking to Extend the Product Life Cycle by Expanding into International

Question 23

Multiple Choice

Seeking to extend the product life cycle by expanding into international markets has become a less effective strategy because


A) customer preferences have become more similar around the world.
B) income levels in many countries are insufficient to support this strategy.
C) international delivery systems cannot handle the variety of company distribution systems.
D) product life cycles have already been growing over the years.

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