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    Small Business Management
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    Exam 17: Promotional Planning
  5. Question
    While E-Mail Promotion Provides a Low-Cost Way to Pinpoint Customers
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While E-Mail Promotion Provides a Low-Cost Way to Pinpoint Customers

Question 32

Question 32

True/False

While e-mail promotion provides a low-cost way to pinpoint customers and achieve high response rates, the issue of churning is a concern.

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