Will Is a Salesperson for a Small Appliance Store

Multiple Choice

Will is a salesperson for a small appliance store. In an attempt to locate potential new customers, he decides to poll Facebook visitors; they are entered into a drawing for a gift certificate at the store. Individuals who complete the poll will receive a phone call from Will about the store's products and current promotions. Will is gaining knowledge of potential customers through

A) personal referrals.
B) marketer-initiated contacts.
C) impersonal referrals.
D) customer-initiated contacts.