Multiple Choice
Match the term with its definition.
-A blend of nonpersonal, personal, combined, and special forms of communication aimed at a target market
A) advertising
B) app
C) blog
D) e-mail promotion
E) hyperlink
F) institutional advertising
G) personal selling
H) product advertising
I) promotion
J) promotional mix
K) prospecting
L) publicity
M) quick response (QR) code
N) sales promotion
O) social media
Correct Answer:

Verified
Correct Answer:
Verified
Q12: All of the following are widely used
Q13: Which of the following compensation plans is
Q14: Stacy was pleased when positive comments about
Q15: Which of the following forms of promotion
Q16: Ricky created an attractive website but is
Q18: Domain names cannot begin or end with
Q19: The percentage of sales method for estimating
Q20: Coupons not only attract customers to purchase
Q21: Promotion consists of marketing communications that inform
Q22: Which of the following should be evaluated