Multiple Choice
Match the term with its definition.
-A systematic process of continually looking for new customers
A) advertising
B) app
C) blog
D) e-mail promotion
E) hyperlink
F) institutional advertising
G) personal selling
H) product advertising
I) promotion
J) promotional mix
K) prospecting
L) publicity
M) quick response (QR) code
N) sales promotion
O) social media
Correct Answer:

Verified
Correct Answer:
Verified
Q93: Stephen is a new entrepreneur who would
Q94: Most small business advertising is institutional advertising.
Q95: Successful communication includes feedback.
Q96: An effective promotional strategy takes into account
Q97: Using whatever is left over to support
Q99: _ is the process of increasing the
Q100: Get Moving, a fitness equipment retailer, has
Q101: A key decision in developing a promotional
Q102: Mary, a sales representative for a small
Q103: Hands-on experience with a product is possible