Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-A presentation of information about a particular firm, designed to enhance the firm's image in order to make its product advertising more credible and effective

A) advertising
B) app
C) blog
D) e-mail promotion
E) hyperlink
F) institutional advertising
G) personal selling
H) product advertising
I) promotion
J) promotional mix
K) prospecting
L) publicity
M) quick response (QR) code
N) sales promotion
O) social media