Multiple Choice
Match the term with its definition.
-Abbreviation for a small, specialized software program
A) advertising
B) app
C) blog
D) e-mail promotion
E) hyperlink
F) institutional advertising
G) personal selling
H) product advertising
I) promotion
J) promotional mix
K) prospecting
L) publicity
M) quick response (QR) code
N) sales promotion
O) social media
Correct Answer:

Verified
Correct Answer:
Verified
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