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    Small Business Management
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    Exam 16: Pricing and Credit Decisions
  5. Question
    Prestige Pricing (Setting a High Price to Convey an Image
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Prestige Pricing (Setting a High Price to Convey an Image

Question 46

Question 46

True/False

Prestige pricing (setting a high price to convey an image of high quality or uniqueness) is a pricing tactic that reflects competitive advantage.

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