Chocolate Concoctions, a Maker of High-End Chocolate Candies, Decided to Price

Multiple Choice

Chocolate Concoctions, a maker of high-end chocolate candies, decided to price its boxes of candies below the long-term market price. The decision was made to increase market share and discourage other firms from entering the chocolate market. Chocolate Concoctions was implementing a

A) penetration pricing strategy.
B) price lining strategy.
C) price skimming strategy.
D) variable pricing strategy.