Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-A strategy that offers customers basic features at no cost based on the idea that they will upgrade to advanced products or services at subscription prices

A) average pricing
B) follow-the-leader pricing strategy
C) freemium strategy
D) markup pricing
E) penetration pricing strategy
F) prestige pricing
G) price lining strategy
H) price skimming strategy
I) product line pricing
J) variable pricing strategy