Multiple Choice
The business analysis stage of the new product development process is critical because
A) one to three years may pass before profits are realized on the sale of a new product.
B) it is hard to attract the 10 percent of the total market that is needed for a new product success.
C) products often fail in laboratory and marketing testing.
D) All of these support the importance of the business analysis stage.
Correct Answer:
Verified
Correct Answer:
Verified
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