Multiple Choice
Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed toward residential owners. Furniture Shine is employing a _____ product strategy.
A) multiple products/one market
B) multiple products/multiple markets
C) modified product/one market
D) modified product/multiple markets
Correct Answer:
Verified
Correct Answer:
Verified
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