Multiple Choice
Match the term with its definition.
-A verbal and/or symbolic means of identifying a product
A) brand
B) brand image
C) brandmark
D) brand name
E) design patent
F) direct channel
G) indirect channel
H) service mark
I) trade dress
J) trademark
K) utility patent
L) warranty
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Match the term with its definition.<br>-A detailed
Q2: PepsiCo produces and distributes products under the
Q3: Josiah has developed an avalanche safety kit
Q5: A growth trap occurs when a company
Q6: Love Languages is introducing an improved version
Q7: Compare innovation in small businesses to innovation
Q8: Match the term with its definition.<br>-A distribution
Q9: Match the term with its definition.<br>-A total
Q10: Channel management is synonymous with the term
Q11: It is important that small firms gain