Multiple Choice
Match the term with its definition.
-Registered protection for a new or improved process, machine, manufactured product, or "composition of matter"
A) brand
B) brand image
C) brandmark
D) brand name
E) design patent
F) direct channel
G) indirect channel
H) service mark
I) trade dress
J) trademark
K) utility patent
L) warranty
Correct Answer:
Verified
Correct Answer:
Verified
Q97: Match the term with its definition.<br>-Companies that
Q98: Both the physical movement of products and
Q99: A product strategy that includes adding an
Q100: If inventory needs grow with higher sales,
Q101: Carrigan has just launched his new business.
Q103: Match the term with its definition.<br>-A distribution
Q104: Which of the following brands generates trust
Q105: How can a successfully growing firm fall
Q106: If a small firm is to maintain
Q107: Match the term with its definition.<br>-A legal