Multiple Choice
Match the term with its definition.
-A distribution system with one or more intermediaries
A) brand
B) brand image
C) brandmark
D) brand name
E) design patent
F) direct channel
G) indirect channel
H) service mark
I) trade dress
J) trademark
K) utility patent
L) warranty
Correct Answer:

Verified
Correct Answer:
Verified
Q74: Eugenie has written a poem that she
Q75: A small firm's special "signature" is called
Q76: Match the term with its definition.<br>-A brand
Q77: Match the term with its definition.<br>-The activities
Q78: Arden has designed an artistic symbol to
Q80: Trademark and service mark are legal terms
Q81: Using 3PLs is considered more cost effective
Q82: Match the term with its definition.<br>-The physical
Q83: Match the term with its definition.<br>-A legal
Q84: Intermediaries exist because<br>A) they provide more efficient