Multiple Choice
Marketing consists of those business activities that direct the
A) creation, development, preparation, communication, and delivery of a bundle of satisfaction from the creator to the target market.
B) plan for optimal production efficiency.
C) identification of alternative technologies.
D) establishment of a sales-oriented marketing philosophy.
Correct Answer:
Verified
Correct Answer:
Verified
Q16: When a strategist divides the total market
Q17: Personal interview surveys are attractive as a
Q18: Match the term with its definition.<br>-The amount
Q19: Match the term with its definition.<br>-Market information
Q20: The product/service section of the marketing plan
Q22: Entrepreneurs should base their market assessments, production
Q23: Match the term with its definition.<br>-The combination
Q24: Both short-term and long-term sales forecasts are
Q25: Match the term with its definition.<br>-The fundamental
Q26: In her marketing plan, Candace is describing