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  3. Study Set
    Small Business Management
  4. Exam
    Exam 7: The Marketing Plan
  5. Question
    The Decision to Produce Flavored Spring Water Ice Cubes in Response
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The Decision to Produce Flavored Spring Water Ice Cubes in Response

Question 3

Question 3

Multiple Choice

The decision to produce flavored spring water ice cubes in response to requests from its customers reflects Norway Ice Company's _____ marketing philosophy.


A) production-oriented
B) sales-oriented
C) consumer-oriented
D) response-oriented

Correct Answer:

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