Which of the Following Statements About Conducting Marketing Research Is

Multiple Choice

Which of the following statements about conducting marketing research is true?

A) It is recommended that a small business conduct marketing research without the assistance of an expert, as the cost of hiring such help is often not worth it.
B) An entrepreneur should be open to using all research techniques, including ones he or she is not familiar with.
C) Before committing to research, an entrepreneur should always estimate the projected cost of marketing research and compare it with the benefits expected.
D) All of these are correct.