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Match the Term with Its Definition

Question 66

Multiple Choice

Match the term with its definition.
-The basic product and/or service plus any extra or unsolicited benefits to the consumer that may prompt a purchase


A) actual product/service
B) augmented product/service
C) core product/service
D) customer profile
E) demographic variables
F) marketing
G) primary data
H) sales forecast
I) secondary data
J) segmentation variables

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