Multiple Choice
Match the term with its definition.
-A prediction of how much of a product or service can be sold within a given market during a specified time period
A) actual product/service
B) augmented product/service
C) core product/service
D) customer profile
E) demographic variables
F) marketing
G) primary data
H) sales forecast
I) secondary data
J) segmentation variables
Correct Answer:

Verified
Correct Answer:
Verified
Q68: A SWOT analysis should tell an entrepreneur<br>A)
Q69: All of the following are major components
Q70: A small business typically conducts less marketing
Q71: _ and _ are questioning methods that
Q72: Paul is a certified public accountant (CPA).
Q74: Small business marketing is best defined as
Q75: Techniques used in accumulating primary data are
Q76: Due to the high costs, new ventures
Q77: What techniques are used in collecting primary
Q78: John, a car repair shop owner, is