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Marketplace Farms Is a Regional Cooperative of Fig and Orange

Question 48

Multiple Choice

Marketplace Farms is a regional cooperative of fig and orange growers. In order to compete against larger regional growers, the company relies on inexpensive packaging processes and lower-cost labor instead of machines. Marketplace Farms is relying on what type of strategy?


A) Price-based
B) Marketing-based
C) Efficiency-based
D) Cost-based

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