Mike and Jane Opened a Franchise Sporting Goods Store

Multiple Choice

Mike and Jane opened a franchise sporting goods store. Neither was athletic; neither had ever managed a retail store; and the business failed within one year. Which of the following statements best explains these results?

A) The venture did not fit with their mission or aspirations.
B) They had no connections with suppliers, customers, or investors.
C) They lacked a grasp of factors that are critical to the success of the enterprise.
D) They failed to complete a feasibility analysis.