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    Management Information Systems
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    Exam 10: E-Commerce: Digital Markets, digital Goods
  5. Question
    Describe the Use of Personalization and Customization in E-Commerce
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Describe the Use of Personalization and Customization in E-Commerce

Question 64

Question 64

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Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

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In personalization,merchants can target ...

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