Multiple Choice
As discussed in the chapter opening case,which of the following statements about Starbucks is not true?
A) Starbucks strives to offer customers high-quality coffee,friendly servers,and customer friendly stores.
B) Starbucks plans to increase its online sales of coffee products using new technology.
C) Starbucks plans to use IT innovations to enhance the customer experience.
D) Starbucks is trying to create a unique customer experiences in stores.
E) Starbucks is planning to sell coffee,branded mugs,and espresso machines on its website.
Correct Answer:
Verified
Correct Answer:
Verified
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