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    Exam 3: Information Systems,organizations,and Strategy
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    The Ability to Offer Individually Tailored Products or Services Using
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The Ability to Offer Individually Tailored Products or Services Using

Question 77

Question 77

Multiple Choice

The ability to offer individually tailored products or services using the same production resources as bulk production is known as:


A) mass marketing.
B) micromarketing.
C) micro customization.
D) niche customization.
E) mass customization.

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