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Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

Question 13

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates


A) the reciprocity norm.
B) central route persuasion.
C) normative social influence.
D) deindividuation.

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