Multiple Choice
Licensing obligates a firm to provide _____, while franchising obligates a firm to provide _____.
A) a specialized sales or service strategy; its technology
B) its technology; a specialized sales or service strategy
C) its technology; its technology
D) a specialized sales or service strategy; a specialized sales or service strategy
E) its technology; an initial investment
Correct Answer:
Verified
Correct Answer:
Verified
Q33: If a U.S. firm sets up a
Q34: The commonly accepted goal of an MNC
Q35: Under the imperfect markets theory, it is
Q36: The Sarbanes-Oxley Act (SOX), which was enacted
Q37: If a U.S.-based MNC focused entirely on
Q39: Licensing allows firms to use their technology
Q40: The parent of an MNC can implement
Q41: Livingston Co. has a subsidiary in Korea.
Q42: Saller Co. has a subsidiary in Mexico.
Q43: A microeconomic perspective focuses on external forces