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    Business
  3. Study Set
    Principles of Marketing Study Set 7
  4. Exam
    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    A _ _ Is the Way Consumers Perceive an Actual
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A _ _ Is the Way Consumers Perceive an Actual

Question 2

Question 2

Multiple Choice

A _ _ is the way consumers perceive an actual or potential product.


A) product concept
B) product image
C) concept test
D) product idea
E) test market

Correct Answer:

verifed

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