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    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    A Detailed Version of a New Idea Stated in Meaningful
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A Detailed Version of a New Idea Stated in Meaningful

Question 91

Question 91

Multiple Choice

A detailed version of a new idea stated in meaningful customer terms is called a .


A) product image
B) product movement
C) product proposal
D) product idea
E) product concept

Correct Answer:

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