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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    What Are the Two Dimensions of Product Quality
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What Are the Two Dimensions of Product Quality

Question 123

Question 123

Multiple Choice

What are the two dimensions of product quality?


A) feature and design
B) consistency and level
C) conformance and style
D) performance and resistance
E) design and innovation

Correct Answer:

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