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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    The Total Financial Value of a Brand Is Estimated Through
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The Total Financial Value of a Brand Is Estimated Through

Question 62

Question 62

Multiple Choice

The total financial value of a brand is estimated through the process of brand .


A) positioning
B) differentiation
C) valuation
D) equity
E) extension

Correct Answer:

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