Which of the Following Is a Potential Drawback of Multibranding

Multiple Choice

Which of the following is a potential drawback of multibranding?

A) The company's resources may be spread over too many brands.
B) Different product features can appeal to consumers with different buying motives.
C) An overextended brand name might lose its specific meaning for consumers.
D) The company can occupy more retail shelf space.
E) Consumers may become confused about the image of the main brand.