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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Consider Such Brand Names as A1 Steak Sauce,409,A & D
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Consider Such Brand Names as A1 Steak Sauce,409,A & D

Question 103

Question 103

Essay

Consider such brand names as A1 Steak Sauce,409,A & D Ointment,A & W Root Beer,and Super 8.Why might such names with alphanumeric characters aid in brand name selection?

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