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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Customers Come to Know a Brand Through a Wide Range
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Customers Come to Know a Brand Through a Wide Range

Question 76

Question 76

True/False

Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company people,telephone interactions,and company Web pages.

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