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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    A Service Is Anything That Can Be Offered to a Market
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A Service Is Anything That Can Be Offered to a Market

Question 69

Question 69

True/False

A service is anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.

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