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Sanguine Services Is a Small Company That Practices a Marketing

Question 63

Multiple Choice

Sanguine Services is a small company that practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?


A) mass
B) concentrated
C) geographically dispersed
D) differentiated
E) undifferentiated

Correct Answer:

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