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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    Is the Most Basic Cause of a Person's Wants and Behavior
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Is the Most Basic Cause of a Person's Wants and Behavior

Question 73

Question 73

Multiple Choice

is the most basic cause of a person's wants and behavior.


A) Brand personality
B) Selective perception
C) Social class
D) Culture
E) Cognitive dissonance

Correct Answer:

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