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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    A _ Is a Need That Is Sufficiently Pressing to Direct
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A _ Is a Need That Is Sufficiently Pressing to Direct

Question 45

Question 45

Multiple Choice

A _ is a need that is sufficiently pressing to direct a person to seek satisfaction.


A) perception
B) stimulus
C) culture
D) motive
E) tradition

Correct Answer:

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